In the beginning of the 1980s, Marziano and Enrico looked to the Langhe with renewed interest – and perhaps with a bit of a gamble. They saw a challenge. At a time when Barolo was still undiscovered, they purchased land in the hilly area of Monforte d’Alba and Novello, today known for their production of this “King of Wines.” The two brothers did not limit themselves to purchasing land; one after another, they chose the best plots in the best positions for land historically considered the most prestigious: Ravera in Novello; Bricco Barone and Rinaldi in Monforte d’Alba. The notion of crus was as yet unformed, but Marziano and Enrico already understood that these great vineyards had the potential to produce the best wines.
1996 was the first harvest of Cinerino, a Langhe DOC Bianco made from Viognier grapes. The wine was an experiment that Marziano had coveted for years, highly desired for his love of Valle del Rodano wines. The Cinerino marks a piece of the winery’s history and is set to become one of the most unique and esteemed whites of the Langhe.
While the selection of their wines grew and earned important, international recognition, Mara Abbona, daughter of Marziano, entered the business in 1999. It was the same year in which Enrico Abbona sadly passed away from a serious illness. Langhe DOC Rosso I due Ricu is dedicated to him and Marziano’s uncle, also named Enrico.
By the end of the 1990s, the time was ripe to construct a new winery in the center of the vineyards that marked the history of the Abbona family. The ambitious project is a large, interred winery that minimizes environmental impact, its ancient foundations a dialogue between past and present; the winery itself accommodates all the phases of winemaking.
The beginning of the second millennium brought several novelties: the company felt the incentive to undertake new projects and roads less traveled.
Following the spirit of challenge, intuition, and courage of Papà Celso, between 2007 and 2008 they produced the Metodo Classico sparkling wines made from Chardonnay and Pinot Nero, cultivated on the hills of Dogliani. Another wine soon joined: Langhe DOC Rosso Zerosolfiti, a blend of Dolcetto, Barbera, and Nebbiolo that is produced only in the best years. Its sulfite content is less than 5 ml per liter.
In 2007, the winery celebrated 30 years from the first vintage of Papà Celso. The following year, Chiara, the youngest daughter of Marziano Abbona, entered the business, side by side of her sister Mara, who joined the company in 1999.